Rainbow creates
Guinness World RecordsTM

Rainbow flavored milk has always been committed to promote a healthy lifestyle but in a fun way amongst kids. This is why it was a part of FrieslandCampina’s global “Fun for Kids” platform, which ensures fun owing to the great taste and nutrition. We partnered with Cartoon network’s leading character Ben 10 and organized a massive on-ground activation in KSA, which would be talked about and remembered for years to come.

Keeping in mind the love for Ben 10 amongst kids and leveraging his equity as our on-pack character, we tied up with Guinness World RecordsTM to create a record for “The largest gathering of people dressed as Ben 10”. The activation was more than just creating a record. We had exciting games for kids, which could ensure participation

On 25th of March 2016, at Red Sea Mall, Jeddah, we saw a massive participation of 475 kids all dressed as Ben 10 and were successful in creating the Guinness World RecordTM.

With Guinness World RecordsTM on board, we ensured that the event was not only epic, as nothing gets bigger than Guinness World RecordsTM, but meaningful as well. Something that was memorable for all participants and their families as they helped create history.

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