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Rainbow Milk, the iconic dairy brand that has been enriching lives in the UAE and the wider Middle East for the past 60 years, is giving its fans a trip down memory lane by displaying a replica of a vintage Rainbow can in Dubai Museum, one of the city’s most-visited tourist and cultural attractions.
The symbolic can has been placed at Dubai Heritage House, in Al Shindagha Historical Neighbourhood, to mark Rainbow Milk’s 60th anniversary.
Hein Raijmakers, Marketing Director at FrieslandCampina Middle East said: “We are truly honoured to be able to celebrate our achievements by being welcomed into Dubai’s Heritage House. Over the years, Rainbow Milk has brought people closer with its unmistakable taste and texture, and has become a significant part of the UAE’s identity. By showcasing one of the first ever cans of Rainbow Milk to be sold in the UAE, we not only want to acknowledge our rich legacy, but also say thank you to the millions of fans who look upon the brand with warm memories and nostalgic fondness”.
As one of the first multinational brands to come to the Arab world, Rainbow Milk, has witnessed the UAE’s journey of progress over the past 60 years, while weaving itself into the cultural fabric of the local people. The nutritious milk’s high quality and signature taste has become the key to its prized place on kitchen counters, in classic ‘Chai Karak’, and most importantly, in the hearts and memories of families across the country.
Rainbow Milk, one of the legendary brands of FrieslandCampina Middle East, part of Royal FrieslandCampina..