Rainbow Milk Launches ‘Proud to Be Part of Your Life’ Campaign in Conjunction with UAE’s 43rd Anniversary

Rainbow Milk, one of the legendary brands of FrieslandCampina Middle East, part of Royal FrieslandCampina- one of the largest dairy- cooperative in the world, today announced the launch of ‘Proud to Be Part of Your Life’ Campaign. The campaign coincides with the UAE’s 43rd anniversary celebrations and it will start from November 28th till December 9th 2014. The campaign will highlight Rainbow Milk’s commitment and strengthen the long lasting bond the brand shares with the people of the UAE.

The ‘Proud to Be Part of Your Life’ Campaign draws inspiration from the fact that Rainbow was one of the first multinational brands to be introduced into the Arab world back in 1955. . Today Rainbow Milk is loved by many United Arab Emirates consumers and with the ‘Proud to Be Part of Your Life’ Campaign Rainbow wants to assert that Rainbow is proud to be part of UAE country and culture. The month long ‘Proud to Be Part of Your Life’ Campaign will unite and fill the hearts of locals, expats and retailers/ operators with pride. As Rainbow Milk is proud to be a part of the consumers’ lives for almost 60 years, it wants to infuse a sense of pride among people for the nation, community, family.

The ‘Proud to Be Part of Your Life’ Campaign consists of different activities in malls and in a daily pop up roadshow with the Rainbow campaign bus. You can relive the United Arab Emirates past and present in an exciting virtual reality experience, with Oculus Rift, or win gifts in the tweet vending machine. It is the first time this virtual reality technology is used in a marketing campaign in UAE. All will be available in Arabian Center Mirdif, Dubai and Marina Mall, Abu Dhabi from November 28th to December 4th 2014 or from December 2nd to Monday 8th in the pop up bus roadshow on locations like Global Village and Mamzar Park.

All these exciting activities will bring people of UAE together in celebrating the Pride of UAE. Everyone in the UAE is welcomed to join the ‘Proud to Be Part of Your Life’ Campaign in creek park, Sharjah Cornish, open beach Jumeirah on 2nd December. Full details are available on rainbow Facebook page

Hein Raijmakers, Regional Marketing Director, at FrieslandCampina said

Rainbow Milk has a long history in the UAE and we share a close relationship with many generations. Now with the launch of the ‘Proud to Be Part of Your Life’ Campaign we are celebrating the bond of togetherness and magnifying the national spirit of the UAE. In spirit and truth, Rainbow plans to be a part of the nation- wide festivities during the 43rd anniversary of the UAE’s founding. We also take this opportunity to extend our heartfelt congratulations to the President Sheikh Khalifa, and Vice President, Prime Minister and Ruler of Dubai, Sheikh Mohammed bin Rashid, as well as the Supreme Council Members, all Rulers of the emirates and the people of the UAE.

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